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Kevin Hart, Sony and the Race for the Next Creator Hit
Fox backs vertical storytelling, Druski takes a Gopuff stake, and new deals reshape entertainment, podcasting and marketing.
16 hrs ago
•
Ruben Bahena
17
The Next Buyers of Creator Businesses Are Taking Shape
SAMY buys Get Engaged, Live Nation backs a new acquisition platform, and talent agencies expand what they can own and operate.
Oct 7
•
Ruben Bahena
15
1
September 2026
What Changes After the Sale
Puck's $250 million valuation, Brew's new owner and the week's creator-tech deals.
Sep 30
•
Ruben Bahena
10
What Buyers Want to Own: Data, Distribution and Content Rights
Nine moves shaping martech and the creator economy.
Sep 22
•
Ruben Bahena
14
The New Economics of Content: Five Moves to Watch
Creator capital, agency deals, and the platforms reshaping content.
Sep 16
•
Ruben Bahena
13
Recurring Revenue Isn’t Enough. What Makes a Business Worth Buying?
This week’s software, services and creator-economy deals reveal what buyers look for beyond recurring revenue: customer loyalty, sustainable earnings…
Sep 10
•
Ruben Bahena
5
2
A Creator Agency Sold for an Undisclosed Sum. Levanta Raised $22 Million.
Publicis bought forty people and folded them in on day one. The capital went to the layer that owns data and attribution.
Sep 5
•
Ruben Bahena
7
August 2026
Publicis Is Paying $2.2 Billion for the Plumbing. The Tenants Are Already Leaving.
August M&A in martech, adtech and the creator economy. Nearly every buyer paid for the same thing.
Aug 29
•
Ruben Bahena
12
Creator Economy Market Update: The Most Notable Transactions and Strategic News
Capital and strategic activity continued across creator media, talent management, podcasting, social commerce, influencer infrastructure and creator-led…
Aug 25
•
Ruben Bahena
12
2
Creator Marketing Is Becoming Performance Infrastructure
The creator economy is moving from rented attention to repeatable customer acquisition systems.
Aug 7
•
Ruben Bahena
37
1
2
What Makes a Creator Business Sellable?
Why brand-facing agencies are becoming acquisition targets
Aug 1
•
Ruben Bahena
18
2
2
July 2026
The Creator Economy Is Growing. That Doesn't Mean Your Business Is Sellable.
Capital is flowing into creator-led media, talent, agencies, and infrastructure. But buyers are drawing a sharper line between businesses that…
Jul 17
•
Ruben Bahena
15
1
1
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