This week’s software, services and creator-economy deals reveal what buyers look for beyond recurring revenue: customer loyalty, sustainable earnings and a business that can run without its founder.
"Why will those customers still be here after you leave" is the only question that matters, and most founders never sit down and actually answer it. We push this same test on every athlete brand we build at UNITE - if the whole thing collapses the day the athlete stops posting, you built a campaign, not a business. Equity only means something if the asset can survive without you in the room.
Exactly. A buyer needs to see that customers are attached to the product and experience, not just the person who brought them in. Repeat purchases when the athlete isn’t posting are much stronger evidence than follower counts. What have you found most effective at building that independence at UNITE?
"Why will those customers still be here after you leave" is the only question that matters, and most founders never sit down and actually answer it. We push this same test on every athlete brand we build at UNITE - if the whole thing collapses the day the athlete stops posting, you built a campaign, not a business. Equity only means something if the asset can survive without you in the room.
Exactly. A buyer needs to see that customers are attached to the product and experience, not just the person who brought them in. Repeat purchases when the athlete isn’t posting are much stronger evidence than follower counts. What have you found most effective at building that independence at UNITE?